Effective Feedback: Thirty Percent vs Ninety Percent

When I was first getting started as an entrepreneur, co-founding a business with someone who I had relatively recently met, I'd consistently run into a challenge getting feedback.  I'd have built a prototype, have some ideas for what we could do with it, and take it to my cofounder to show it to her and ask her thoughts.  We'd almost inevitably get bogged down looking at and talking about details that had nothing to do with the prototype itself - this font isn't right, why is this other part of the site interacting with it this way, etc.

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